Connor Gaydos Bought Enron to Fix America's Energy Crisis - Consensus 2025

New Episode: Enron

At the Consensus 2025 conference in Toronto, I discovered something unexpected: Enron - yes that Enron - the infamous energy company that collapsed in 2001 is being revitalized with a mission to solve America's energy crisis.

Connor Gaydos, best known for creating the viral "Birds Aren't Real" movement, shares his vision for transforming the disgraced Enron brand into a trusted energy provider focused on transparency, community, and innovative solutions to fix the electrical grid.

Some highlights for me:

• Rebranding disaster into opportunity: Connor bought the Enron brand post-bankruptcy and is reviving it as a transparent, trustworthy energy company in Texas.
• Memes meet megawatts: Connor’s past with the viral “Birds Aren’t Real” meme taught him the power of community and storytelling. Now he’s using that same memetic savvy to build a loyal following around Enron’s mission.
• Solving the energy crisis with grit and tech: The plan? Start as a retail energy provider in Texas with a focus on cleantech - batteries that store excess solar and wind power for peak hours - and scale from there. There’s even a beta micro nuclear reactor (“The Egg”) (!) in the pipeline.
• Crypto complications, but not just for cash: Enron tried a token offering to get the community involved, but ran into shady liquidity providers manipulating the market. The lesson? Trust and transparency are the only currencies that matter for long-term success - something that resonates with me.
• Fighting monopolies with attention and authenticity: Texas’s deregulated energy market is ripe for disruption, but entrenched players don’t make it easy. Connor’s strategy? Use the Enron brand legacy to get people talking, demand better service, and force regulators to sit up and take notice.

Check out the full episode - I'd love to hear your take on this.👇🏻

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